On November 26, 2024, a significant ceremony took place at the headquarters of the National Agency for Medicinal and Aromatic Plants (ANPMA) in Taounate. This event celebrated the signing of a strategic public-private partnership agreement, bringing together three key players:

ANPMA, Sidi Mohamed Ben Abdellah University (USMBA), and the Group of Pharmaceutical Laboratories of North Africa (Laprophan).

This ambitious initiative aims to promote innovation and research & development (R&D) in the field of plant-based dietary supplements. These products, which are experiencing global growth due to their health benefits, will now benefit from enhanced scientific and technical expertise.

The Partnership Players:

Three prominent figures marked this ceremony with their commitment and strategic vision:

• Pr. Dalila Bousta, Director of ANPMA, emphasized the importance of this partnership in enhancing the value of Morocco's medicinal and aromatic plants, a national heritage with multiple applications.

• Pr. Mustapha Ijjaali, President of Sidi Mohamed Ben Abdellah University, highlighted the university's role in transferring scientific knowledge to the private sector.

• Mr. Reda Bennis, Vice President of the Laprophan Group, stressed the opportunity to develop innovative dietary supplements that meet international standards.

A Partnership for Sustainable Impact

This partnership illustrates effective collaboration between the public and private sectors to:

1. Strengthen R&D capabilities in the field of medicinal plants.

2. Create new value-added products tailored to the needs of Moroccan and international consumers.

3. Encourage the local economy by sustainably utilizing natural resources.

By investing in innovation and establishing bridges between academic research and industry, this agreement aims to position Morocco as a leader in the development of plant-based dietary supplements.

Future Perspectives

This signing marks the beginning of a fruitful collaboration, paving the way for new scientific and industrial projects. The partnership also highlights Morocco's commitment to innovation and the enhancement of its rich natural heritage.

For more information about this initiative, please visit the official websites:

• ANPMA

• USMBA

• Laprophan