Laprophan participated in the 3rd edition of the National Colloquium of the MBA in Marketing and Management of Health Products and Services, organized by UM6SS. This meeting brought together professionals, educators, and students around a theme that has become central to the sector: Artificial Intelligence in the service of pharmaceutical marketing and its new levers for growth and engagement in health.

During this edition, Laprophan shared a pragmatic approach to AI, focused on results. The goal was to move away from generic discussions and concentrate on concrete use cases that are useful to teams and measurable over time.

This approach is based on three foundations: the quality and mastery of data, clear governance with defined responsibilities and indicator-driven management, and a commitment to ethics and compliance integrated from the design stage to ensure traceability, quality, and safety.

At the end of the event, Laprophan received the Institutional Engagement Trophy in recognition of its contribution to the health ecosystem and the link between industry and academia. Laprophan thanks UM6SS and all participants for the richness of the exchanges.